The food industry is a rapidly growing industry. The competition is undeniably tight, so companies have to find ways to stand out among others. One of the aspects that brands can leverage is unique product packaging. The ideal packaging design will help position the product in the mind of consumers in a positive and memorable [...]
Centuries before, using sacks made of jute, burlap, and jute were the primary methods of holding goods. Although they are sturdy, they are also time-consuming and expensive to produce back in the day. On the other hand, paper bags are portable and much more economical to process. Kraft paper bags became popular in the 1800s [...]
Packaging in itself is a form of marketing tool for the organization. The packaging color, quality, wrapper, and other characteristics are a selling proposition that conveys how one’s brand is superior to its competitors. It can be an instrument in product differentiation that demonstrates its distinctive value. Packaging can stimulate an individual’s buying impulse. [...]
Consumers are now more aware of the consequences of their purchasing decisions in environmental sustainability. A report by IBM supported this, showing how six out of ten consumers surveyed would be willing to adopt more environmentally-friendly shopping habits. Those who say sustainability is very important would even pay a premium on environmentally responsible brands. [...]
Paper bags are indispensable in your customers’ daily interactions. Whether they buy groceries, food, or apparel, providing a paper bag is a sign of courtesy. Understanding the common types of paper bags, sizes, and functions may not be an interesting subject for a business owner. However, if you’re armed with enough information, communicating the specifications [...]
